Information About
PR Packages & Clients
The Advantages of Tourism PR
The benefits of tourism PR extend far and wide. An engaging narrative can resonate with your target audience, and PR is often considered one of the most effective methods for increasing visibility and awareness of your business or tours. However, its value transcends initial customer engagement and can encourage prospective customers, ready to book, to choose your company. Press coverage can be an influential channel to launch new tours or services, enabling you to tap into entirely new markets.
However, many underestimate the immense value tourism PR brings to online marketing. Among the myriad ranking factors Google employs in determining your website’s position in search results, backlinks and press mentions are pivotal. It’s a game of quality over quantity. High domain authority editorial sites can boost your SEO significantly if they feature your business, delivering lasting benefits.
PR as a Powerful Storytelling Tool
Leverage the compelling power of storytelling to captivate your audience and attract new ones. Inspire Global Media recommends examining your business through diverse perspectives. Current events, popular culture, and culinary trends can serve as exciting angles for press coverage. Themes centredcentered around business travel, art and architecture, and cultural events can create compelling narratives. If you are on the forefront of a trend, this might pique the interest of journalists or editors. Is there an industry expert within your company who could be the centerpiece of an engaging story or interview? Often, business owners are so engrossed in their niche that they overlook the plethora of captivating narratives surrounding their business. Make it your mission to continuously discover and share new stories about your business.
Launching a Successfull Tourism PR Program
A successful tourism PR program starts with a well-defined strategy. It involves clarity about who your ideal customers are, their motivations, and their media consumption habits. Design impactful pitches and send them directly to editors and journalists. Generic press releases often fall flat, whereas a tailored approach yields better results. If feasible, consider hosting media on press trips, also known as FAM trips (for familiarisation), allowing them to experience your tours firsthand and write about them.
Constructing a Powerful Tourism PR Program
Building a successful tourism public relations campaign requires awareness and consideration of various components. Each of these is influential in securing generative press coverage and, ultimately, driving up bookings for your business.
Current and Past Clients
Andy Dorantes
Andy Dorantes is a professional athlete who has achieved the incredible feat of becoming the youngest Latin American to climb all 7 summits. She is enthusiasm about inspiring others to push past their limits and achieve their dreams.
As a professional athlete, Andy has dedicated her life to playing to the limitless and achieving her targets. Her dedication and hard work have earned her a number of impressive certifications and qualifications, including:
- Certified Mountain Guide Wilderness First Responder Rock Climbing Instructor
Moira Bramley
Moira Bramley is a wealth coach, savvy investor and certified facilitator for Access Consciousness. She has several product companies, is a shareholder in Castello di Casalborgone in Italy, an investor in El Lugar in Costa Rica and has an extensive investment portfolio.
Moira combines kindness, compassion and generosity of spirit with pushing the boundaries of possibility, for herself and for her clients.
She grew up in poverty with an alcoholic father. Despite having difficulty with school, she made the choice to have a very different life and began her first business buying and selling second hand furniture at 19, after moving to London with her husband-to-be.
Trish Jackson
Trish Jackson was born in 1962, I am a Thalidomide survivor. The drug Thalidomide caused serious damage to my body. How did the drug affect Trish? For starters, she have no arms, have three little fingers attached to a little hand that basically comes out of the side of her shoulders. There was also heaps of internal damage done to my heart and lungs which has resulted in numerous open-heart operations, and she is a survivor.
Stanley Safaris
Stanley Safaris is a boutique, specialist luxury and highly personalized safari tour operator based in South Africa. Every safari we design is completely bespoke to suit the interests, budgets and expectations of each of our guests. We take exceptional care to speak to our guests during the planning phase and we use our extensive knowledge of Africa to design the perfect safari to Africa for you.
We design bespoke, luxury safaris to Africa working only with boutique, independently owned camps and lodges whose focus is on guiding and the overall experience our guests are going to have whilst on their safari. We have handpicked each of the camps in their specific locations due to the experiences they offer, their commitment to the local communities and conservation projects and the guides and staff they employ. This is key to ensuring our guests have the best possible African safari, but at the same time we know that by staying in those camps, they are contributing directly to local employment and local conservation projects.